Beauty & Cosmetics Suppliers in Europe
Beauty is one of the most scalable e-commerce categories in Europe. It combines strong margins, repeat purchases, and brand-building potential.
What converts best in EU beauty e-commerce
- Skincare (serums, moisturizers, cleansers)
- Professional cosmetics
- Makeup sets and curated bundles
- Haircare and styling products
- Fragrance and personal care
Dropshipping vs. Wholesale
Dropshipping
- Low upfront inventory risk
- Ideal for niche brand testing
- Requires reliable stock feeds
Wholesale
- Stronger pricing tiers
- Brand-building opportunities
- Higher margin control
EU regulatory considerations
- INCI transparency
- Cosmetic product labeling
- VAT handling for cross-border sales
- Returns and hygiene compliance
Strategy tip
Beauty scales best when:
- You focus on a niche (e.g., vegan skincare)
- You build trust through content
- You offer bundles instead of single SKUs
Explore suppliers below
Browse verified beauty & cosmetics suppliers filtered for the EU market.
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