Sonia – Cosmetics Wholesale & Dropshipping Distributor in Europe
🇵🇱 Poland · Beauty & Cosmetics
Fulviro Status: Not Integrated
Business Models: Dropshipping, Wholesale, B2B Reseller
Sonia is a Poland-based cosmetics wholesaler and distributor with long-standing market presence, supplying retailers, pharmacies, and drugstore chains with a broad assortment of Polish and international beauty brands.
The company operates logistics facilities in Poland and supports both traditional wholesale distribution and e-commerce operations, including dropshipping and a B2B ordering platform.
Quick Facts
| Metric | Value |
|---|---|
| Headquarters | Rzeszów, Poland |
| Minimum Order | 1 |
| Delivery Time | To be confirmed (destination-dependent) |
| Shipping Countries | PL, EU |
| Returns | Accepted (conditional) |
| Catalog Size | ~20,000 items |
| Integration | None (Manual workflows) |
| Private Label | No |
| Payment Methods | To be confirmed |
| Languages | PL, EN |
Company Overview
Sonia is a cosmetics distribution company operating since 1991 and serving a broad range of retail channels, including independent shops, pharmacies, and drugstore chains.
The company emphasizes professional logistics and consistent product availability, supporting frequent order cycles for high-turnover cosmetics assortments. Sonia operates from Poland and is active in multiple European markets through its distribution network.
Product & Catalog
Sonia provides a wide assortment of beauty and personal care products across mainstream and professional segments.
Primary product segments include:
- Makeup
- Face and body care
- Haircare and hair coloring
- Fragrances and perfumes
- Nail products and accessories
- Hygiene and personal care products
- Selected non-cosmetics add-ons (e.g., candles)
Catalog characteristics:
- Broad brand-based assortment with frequent promotional rotations
- High SKU count designed for multi-brand cosmetic stores
- Monthly promotional catalogues supporting seasonal and campaign sales
- Suitable for retailers optimizing for variety and fast-moving products
The catalog supports both niche beauty stores and multi-category retailers.
Fulviro Integration
Integration status: Not Integrated
Automation level: Manual–Basic
Currently supported workflows include:
- Manual product selection and onboarding
- B2B ordering via Sonia sales platform
- Dropshipping order fulfillment handled by the supplier
- Discount-based reseller model (margin depends on negotiated terms)
Planned upgrades:
- Structured catalog and stock synchronization
- Feed-based or API-based integration (if available)
- Shopify connector integration
Integration is initiated through Fulviro onboarding.
Shipping & Returns
Fulfillment
- Dispatch from Poland
- Dropshipping model available (supplier handles picking, packing, shipping)
- Carrier selection and packaging options depend on cooperation setup
- Delivery timelines depend on destination and shipping configuration
Returns
- Returns accepted under defined conditions
- Retailers should confirm return windows, procedures, and cost responsibility during onboarding
- Refunds and complaint handling depend on product type and condition
Due to limited publicly available operational details, retailers should validate SLA expectations before scaling.
What Retailers Should Know
- Dropshipping is offered as a cooperation model for online stores
- Reseller discounts are negotiated, with long-term customers receiving more favorable terms
- The supplier supports multiple sales channels (own store, marketplaces such as Allegro, etc.)
- Operational setup includes optional customization points (packaging, inserts, carrier preferences)
Before scaling, retailers should clarify:
- Wholesale pricing tiers and discount structures
- Dropshipping handling fees (if any)
- Packaging branding rules (own packaging/tape, inserts, samples)
- Supported carriers and cross-border shipping conditions
- Service-level agreements for processing speed and peak periods
Strengths
- Long-standing cosmetics distributor with market experience (since 1991)
- Very large multi-brand assortment (~20,000 items)
- Dropshipping model available for online retailers
- Active promotional catalogue cycle supporting campaign-driven sales
- Experience serving both traditional retail and e-commerce channels
Limitations
- Limited publicly available detail on delivery SLAs and integration formats
- No fully automated Fulviro integration yet
- Pricing tiers and dropshipping conditions require direct verification
- Cross-border shipping specifics depend on cooperation setup
- Technical integration capabilities (feeds/API) not confirmed publicly
Fulviro Assessment
Sonia is suitable for retailers building multi-brand cosmetics stores with a need for broad SKU depth, promotional rotations, and supplier-handled fulfillment through dropshipping.
The supplier fits well for:
- EU-focused cosmetics dropshipping stores
- Marketplace sellers needing large catalog variety
- Beauty retailers optimizing for fast-moving branded products
- Multi-category shops adding a cosmetics segment
It is particularly relevant for merchants prioritizing assortment breadth and brand variety over deep technical automation from day one.
Access via Fulviro
Fulviro coordinates supplier access, onboarding, and integration setup.
Retailers can request access to:
- evaluate supplier fit and catalog alignment
- validate dropshipping terms and discount structure
- align packaging and carrier requirements
- prepare future integration workflows
Requests are reviewed to ensure operational compatibility.
Next Steps
- Review and browse product assortment and brands
- Validate dropshipping requirements and discount structure
- Confirm shipping timelines for your target countries
- Request access via Fulviro
- Start onboarding and prepare product import workflows